GIFs and Mask designs for Amnesty International India’s campaign against suppression of dissent.
Brief
To create simple GIFs that could be uploaded onto the GIPHY channel of the organization. The design had to incorporate the logo of the company, a hashtag and a slogan.
To keep the design language simple and striking, creating a sense of what the campaign was about. The slogans and hashtags were strong and had to be accompanied by designs that were equally straightforward and not distracting from the message.
Deliverables: 4 GIFs3 Mask Designs
Style
I choose a bold outline accompanied by the colours of the organization’s logo (Yellow) to highlight important elements of the design. All the GIFs were composed of just two frames with one or two moving components. The highlights and shadows were also minimal. All this combined, served to draw attention to the slogan rather than distracting the viewer with design complications.
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