Brief
Gifs for Harper Collins, India to be used on thier Instagram stories. All designs had to employ the colours of the Harper Collins logo – Persian Red (#CE3729) and Cyan-Blue Azure (#377BBF).
Deliverables: 10 Gifs
Style
I chose clean outlines and bright colours keeping in mind the environment the gifs would be used it. They had to stnad out amidst vibrant and complex backgrounds. Hand written text was used wherever necessary to add to the understanding of the gif. The stickers had to be playful and dynamic so they would motivate the audience into using them.
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