The project took shape following my work on the Illustrated Bengaluru series (2021).

Brief

To create easy and accessible toolkit to be disseminated among the company’s network. The layout and spacing had to be clean and crisp. Illustrations had to complement the information provided in the toolkit.

Deliverables: Cover, Accompanying Illustrations, Report Design

Style

Clean lines and vibrant colours were used throughout the report as well as the illustrations.

Brief

To create easy and accessible toolkit to be disseminated among the company’s network. The layout and spacing had to be clean and crisp. Illustrations had to complement the information provided in the toolkit and not be very jarring . Due to the sensitive nature of the subject being discussed, the illustrations also had to adhere to positive representation of people and situations.

Deliverables: Cover, Accompanying Illustrations, Report Design

Style

Clean lines and pastel shades were used throughout the report as well as the illustrations. Many illustrations also carried quote bubbles with handwritten text to give a human touch to the subject being discussed.

The cover image also carried a very diverse representation of people who menstruate – this aimed to drive home the idea that menstruators exist beyond the binaries of sex and to complicate the issue of menstrual discrimination as not just one of access and knowledge. View the full report here.

Gifs for Harper Collins, India to be used on thier Instagram stories. All designs had to employ the colours of the Harper Collins logo – Persian Red (#CE3729) and Cyan-Blue Azure (#377BBF).

Deliverables: 10 Gifs

Style

I chose clean outlines and bright colours keeping in mind the environment the gifs would be used it. They had to stnad out amidst vibrant and complex backgrounds. Hand written text was used wherever necessary to add to the understanding of the gif. The stickers had to be playful and dynamic so they would motivate the audience into using them.

Brief

To create simple GIFs that could be uploaded onto the GIPHY channel of the organization. The design had to incorporate the logo of the company, a hashtag and a slogan.

To keep the design language simple and striking, creating a sense of what the campaign was about. The slogans and hashtags were strong and had to be accompanied by designs that were equally straightforward and not distracting from the message.

Deliverables: 4 GIFs3 Mask Designs

Style

I choose a bold outline accompanied by the colours of the organization’s logo (Yellow) to highlight important elements of the design. All the GIFs were composed of just two frames with one or two moving components. The highlights and shadows were also minimal. All this combined, served to draw attention to the slogan rather than distracting the viewer with design complications.

Final Designs – Stickers

Final Designs – Masks

The story and the Instagram post had to be vibrant and employ the colours of the Harper Collins logo – Persian Red (#CE3729) and Cyan-Blue Azure (#377BBF). The company was gracious enough to give me full flexibility as regards the illustration style. Text was provided (it is a godsend to have clients who know exactly what they want).

Deliverables: Instagram Story Template and Instagram Post

Style

I chose to stick to a chalky texture and design with my own handwriting with all its quirks to give the text a lift and make it more interactive.

The Instagram Story had to have questions embedded with space for people to fill in their answers. It was a reader template of sorts. It did go through quite a lot of changes and this is how it looked at the end!

The Instagram Post was quite straight-forward with respect to content. I had to include 6-7 reader types during the lockdown. The challenge was to fit all the illustrations and the text into a single square, 1:1 ratio. I decided to opt for simple line drawing kind of illustrations rather than trying to draw people or more complex designs. The objective here was to direct people’s attention to the text and ensure they interacted with it!

Brief

To create simple graphics to illustrate the case study which would compliment the text-heavy document and drive home the message. The client’s demand was to maintain medium detailing and focus on bringing the authentic atmosphere of Hampi and Mamallapuram into the fore by grounding the illustrations in the colours/culture of the land.
The case study focused on exploring how the existence of parastatal bodies and their rules effected the local populace – loss of livelihood, distance from the decision making process and conversion of living heritage into static heritage, among other things.

Deliverables: 4 Full Page Illustrations, 1 Cover Illustration and 1 Poster

Challenge

Apart from the 10-day deadline, the challenge was to translate context-heavy information into simple illustrations without a lot of dialogues/conversations/captions.

Style

I choose to go with a crayon/colour pencil like drawings that looked imperfect to the common user, combined with a watercolour effect to the skies and the background in general, this succeeded in imbibing a stereotypical rural essence to the illustrations. This helped me situate and localise my illustrations, just like the brief demanded.